We've released the world's largest analysis of Yammer and Viva Engage networks and found participation has doubled since 2020 but most people are lurkers who rarely contribute.

Sound familiar to you? The challenge is to transition Yammer activity from passive consumption to active participation, something SWOOP Analytics’ 2022/23 Yammer Benchmarking Report helps to do by setting achievable goals to boost employee engagement.

Using real-time data over a six-month period, we analysed more than 21 million Yammer interactions from 4.7 million employees and conducted a deep-dive into 3,200 Yammer communities across 97 organisations to reveal how employees, leaders and organizations actually used Yammer during the transition to hybrid working, not how they think they used it.

The focus for this year's report was on Thriving Communities, with SWOOP’s analysis suggesting Yammer is fulfilling the socialisation gap created by hybrid and remote working. At the heart of SWOOP’s report is the ability to connect the data with stories of how Yammer is transforming culture and productivity. In the report are 11 inspiring case studies, including:

• How one of the world’s biggest retailers, based in the US, uses a Yammer community to deliver a timely response to almost every question from frontline workers on the shop floor, leading to empowered employees providing better outcomes for customers.
• How one woman helped her colleagues in The Philippines continue to work from home during the pandemic, access fresh food, feel motivated and connected, and help others in need. She did it all via Yammer.
• You’ll hear directly from a CEO who admits she was nervous, and maybe even a little anxious, when she first started to share her thoughts, ask questions and open herself up on Yammer. Now she’s always among the Most Influential People on the network and makes Yammer a part of everyday life.
• How a bank ran an external home loan campaign for first home buyers while also running an internal Yammer campaign to engage employees with the external marketing effort. It’s resulted in definable ROI!