Download your FREE SharePoint intranet benchmarking report!

ICYMI, our 2024 SharePoint Intranet Benchmarking Report - How to manage a successful intranet - is ready to download for free now!

We've analysed real-life data from more than 94,000 intranet pages and the behaviours of more than 177,000 employees across 20 organisations. We found 86% of employees visited the intranet over the three-month period analysed by SWOOP, with 87% of those people reading content pages, like policies and procedures, and 60% reading news articles.

It’s important to know though that employees don’t stay long on the intranet. The average time spent on the intranet each day, per employee, is 16 minutes, with only one minute, on average, reading news articles and the remaining 15 minutes spent reading other pages.

The challenge for those managing intranets is to tailor content to fit the brief time employees are willing to commit. For maximum impact, internal communicators need to think about what key messages to prioritise for the small window of attention available.

Other key findings from SWOOP Analytics’ benchmarking of SharePoint intranets include:

The most popular times people read news on the intranet are 8-9am or 1-3pm on a weekday, with Tuesdays just edging ahead as the most popular day.
Almost everyone accesses the intranet via their desktop.
Most employees read, on average, just one news article a week.
Employees allocate a finite time for reading news – a news reading “time budget”. If there are more news articles, employees will just spend less time per article reading, rather than spending more time overall reading more articles.
Between 300-600 words seems to be the optimal length for an intranet news article but when it comes to corporate messaging, short and sweet is best.
People who read the intranet are also active on Microsoft Viva Engage, but those who rely on email to communicate rarely access the intranet.

Our report is must-read for anyone involved in managing, or writing for, an intranet. It provides achievable goals for intranet usage and identifies what the most engaged intranet pages and sites look like, along with real-life tips on how to launch a SharePoint Online intranet.

SharePoint Intranet Festival sessions available to watch online

We had more than 1,100 people attend our inaugural SharePoint Intranet Festival! Thank you to everyone who attended, and for sharing your questions, insights and experience in the discussion. The purpose of the SharePoint Intranet Festival is to learn from each other, and there were so many great conversations of learning throughout the festival.

We especially want to thank our amazing presenters, who made the festival possible.

We're happy to tell you we now have available the recordings from each presentation, along with the slide decks and transcripts. So you can share any session that inspired you, or catch up on those you missed.

U PCOMING EVENTS:

The Great Migration: Practical steps for a seamless transition from Workplace to Viva Engage

Are you a Workplace from Meta user wondering "where to now"? We've got you covered!

SWOOP Analytics is partnering with Engage Squared and Microsoft to present a free webinar on Thursday, June 27 where we’ll share insights and best practices on how to make the transition from Workplace to Viva Engage as seamless as possible.

We’ll introduce you to Viva Engage, share benchmarking data on how Viva Engage stacks up against Workplace, and walk through the considerations you’ll need to make for a successful migration.

Plus, you’ll get a chance to hear directly from HOYTS Group, who will share its first-hand experience of how it successfully navigated the migration of more than 300 groups and 3,000 users from Workplace to Viva Engage.