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Register for SWOOP's 2022/23 Yammer Benchmarking Report
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SWOOP Analytics Newsletter, September 2022
Register to receive SWOOP Analytics' 2022/23 Yammer Benchmarking Report. It's free!
 
 

We've been busy crunching the numbers, analysing what they mean and interviewing the best Yammer users to bring you the world's most comprehensive Yammer analysis.    

We’ve analysed more than 3,200 Yammer communities across 97 organisations to show you how employees are using Yammer, not how they think they are using it.

A sneak peek at some of our findings include:

  • Yammer participation continues to grow, doubling since 2020.
  • While participation numbers are increasing, passive users of Yammer - those who read but don't post, comment or react - is as much as 50% of all users.
  • The larger number of passive users has led to a slide in most of the SWOOP measures for the first time since benchmarking began eight years ago.
  • Significantly, many of these sliding measures are relationship-centred.
  • The good news is, high performing Yammer communities are performing as well as ever.

The benchmarking report will show you how to get the most from your Yammer network, we'll give you achievable goals to set your own benchmarks, and you'll learn best practices from the world's top Yammer users. The report will be available by early November. Sign up now and we'll send it to you as soon as it's ready!

 
Join our new official SWOOP Analytics support group

Join our new official SWOOP Analytics User Group on LinkedIn to keep up to date on SWOOP features and support. We post helpful tips and tricks, new SWOOP insights, highlight case studies and summarise resources so you can get the best bits! And, of course, we answer any questions you may have about SWOOP. Don't miss out on some valuable insights and great Q&As - join the group today!

Register now for the Yammer Festival on Wednesday, December 7!

Registration is now live for the #YammerFestival. All sessions will be free and online on Wednesday, December 7 in your time zone. To register, click on the region that best suits you, or you're welcome to join all three sessions.
Each session features new and engaging speakers including global humanitarian agency UNICEF, Australian supermarket giant Coles and electronics powerhouse Philips.

How to become a leader worth following

This is a must-watch recording of our super-engaging webinar on becoming a leader worth following. We break down the details of successful internal posts from leaders at health insurer Medibank and analyse what makes an engaging, and authentic, external post.
Seeing how you work, changes how you work.

That’s why we offer a free demo of SWOOP for Microsoft Teams, SWOOP for M365, SWOOP for Yammer and SWOOP for Workplace from Meta, using your own data. It’s the only way to really see what’s going on in your organisation.

Case Studies
Read about how our customers are using SWOOP to drive business value and engagement with their networks.
 
 
RealFoundations – Breaking the silos between service providers and clients

Gone are the days when it was an “us” and “them” relationship between service providers and clients.

RealFoundations has broken the divide by inviting clients to work together as a true team in Microsoft 365. Engaging this way has built trust – quickly - and significantly increased the speed with which work is performed and delivered.

Practising what we preach
SWOOPAnalytics »
Where collaboration is non-negotiable
Engage Squared »
Upcoming Events
 
 
Where does your intranet and Viva fit in your digital employee experience strategy?

Our working habits have changed with hybrid work. Whilst working remotely has its perks, employees have reportedly struggled to feel connected to their co-workers, teams and company updates.

Join Engage Squared, SWOOP Analytics’ Emily O’Brien, StepTwo and Microsoft for breakfast in Melbourne on Thursday, September 22 at 8.30am AEST, or join online, as we discuss the important role your intranet plays in today’s hybrid world.

Digital Workplace Group member meeting
Wednesday, September 14-Thursday September 15 - London, UK
Register »
Microsoft 365 collaboration in global companies
Tuesday, September 27, 9am-12pm, US ET, online
Register »
Videos
 
 
Introduction to SWOOP Analytics - SWOOP for Yammer and SWOOP for Workplace from Meta

This is a great introduction to SWOOP for Yammer and SWOOP for Workplace. We recommend you share it across your Yammer communities and Workplace groups for others to get a brief mini-demo of SWOOP.
ANZ Bank: The anatomy of a successful Yammer campaign

When you're kicking off a Yammer campaign, think about making it a conversation - get people talking, maybe ask a question, get discussion going.

“Yammer is all about discussion and rich communication and conversations with people," said Richy Cartmell. “You really shouldn’t be aiming to talk TO people, you should be chatting WITH people."

Watch the video »
Recommended Reads
 
 
Social Networking Does Not Equal Employee Engagement

When leaders choose to ENGAGE rather than BROADCAST to staff, the effect of a single engagement can result in a 146% increase in network activity overall, SWOOP Analytics research has found.

As leaders look to take advantage of the Viva Engage storylines, it will be important to keep the broadcast versus engage choice in mind.

Dr Laurence Lock Lee takes a deeper look at what Viva Engage might mean to leaders.

Dr Laurence Lock Lee, August 15, 2022

The cacophony that is our digital workplace
Dr Laurence Lock Lee »
June 3, 2022
What Surveys Can’t Tell You About Hybrid Working
Dr Laurence Lock Lee »
June 10, 2022
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