CASE STUDY:
How Medibank used Viva Engage to amplify its commitment to improving mental health in
Australia
When Medibank announced a $50 million mental health initiative, it mirrored the public campaign internally for Medibank employees by creating opportunities for conversation and connection, both in person and via internal communication channels like Viva Engage.
It started with the CEO using his monthly live stream on Viva Engage to inform employees. Next, external media stories were shared on Viva Engage, and the campaign came full circle when employees shared their own personal, and often vulnerable, stories about mental health on Viva Engage.
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